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This is exactly why people love twitter. They care about individuals, not organizations. Individuals tweet, and usually are not paid to tweet. (Nor would any or

This is exactly why people love twitter. They care about individuals, not organizations. Individuals tweet, and usually are not paid to tweet. (Nor would any organization want to be associated with any fleeting thought that an employee has.) And what's fun about twitter is precisely that it's a neutral ground where everyone, from every organization, dukes it out. Of course, this model is possible in the fediverse as well, just as it's possible with email. (And note that many people prefer a gmail address to one that they'll lose when they get fired.)

blowski 4y ago
> This is exactly why people love twitter. They care about individuals, not organizations. Sweeping generalisation. Some people care about some individuals more than the organisation to which they belong. Think Trump funs who would vote for Trump whichever party he stood for, or Tucker Carlson fans who would watch him on any network, or Tom Brady fans who would follow him whichever team he played for. But for every Trump, Carlson or Brady, there's a 1000 Liz Trusses or Huw Edwards, in whom most interest is solely because of the organisation to which they belong. And there's no reason an individual can't have both an organisation account and a personal one. Even aggregate accounts which pull everything together. Mastodon offers a lot of opportunities to do things differently.
vvillena 4y ago
> Individuals tweet, and usually are not paid to tweet. Tweeter is the poster child of personal branding. A near totality of the high-visibility posts are transactional in nature. The posts are either crafted by PR people, meaning someone got literally paid to tweet, or are done personally with the aim of increasing personal branding or as part of a contract.
- MichaelZuo 4y ago
  That’s only mostly true for the high follower accounts. Which is why some folks, including me, keep their account at a purposefully low follower count by tweeting dry unengaging stuff as well. And avoiding all topics, such as political discussions, where there are incentives to virtue signal.

blowski 4y ago

> This is exactly why people love twitter. They care about individuals, not organizations. Sweeping generalisation. Some people care about some individuals more than the organisation to which they belong. Think Trump funs who would vote for Trump whichever party he stood for, or Tucker Carlson fans who would watch him on any network, or Tom Brady fans who would follow him whichever team he played for. But for every Trump, Carlson or Brady, there's a 1000 Liz Trusses or Huw Edwards, in whom most interest is solely because of the organisation to which they belong. And there's no reason an individual can't have both an organisation account and a personal one. Even aggregate accounts which pull everything together. Mastodon offers a lot of opportunities to do things differently.

vvillena 4y ago

> Individuals tweet, and usually are not paid to tweet. Tweeter is the poster child of personal branding. A near totality of the high-visibility posts are transactional in nature. The posts are either crafted by PR people, meaning someone got literally paid to tweet, or are done personally with the aim of increasing personal branding or as part of a contract.

MichaelZuo 4y ago
That’s only mostly true for the high follower accounts. Which is why some folks, including me, keep their account at a purposefully low follower count by tweeting dry unengaging stuff as well. And avoiding all topics, such as political discussions, where there are incentives to virtue signal.