Yes, we can't emphasize this enough. Companies have an incentive to make money off of their customers' data, and technology just means that they can make money

Yes, we can't emphasize this enough. Companies have an incentive to make money off of their customers' data, and technology just means that they can make money at every level (your ISP, your smart TV, the apps you use on it and the websites your browse). We're so accustomed to entities gathering data about us that it's become part of the background. Why is it the default that my home is on Google Maps/Google Earth? I should have to opt in, not opt out. Just because there is "public" information about me as a registered voter or home owner doesn't mean that anyone should be able get a copy of this data, put it online and connect it to other data?