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Difficult to evaluate this independently. Before the acquisition, Twitter stated that it had to remove 500 000 inauthentic accounts a day. If the mass layoffs
by _djo_ 4y ago
Difficult to evaluate this independently.
Before the acquisition, Twitter stated that it had to remove 500 000 inauthentic accounts a day. If the mass layoffs have reduced the company's ability to do that then the increase in spam accounts and traffic alone might be driving the apparent usage/mDAU increase.
It's possible some usage might be from people who left for Gab, Truth Social, and other platforms recreating accounts too of course, and it'll be interesting to see if that's the case and how sticky those are.
Anecdotally I'm seeing a lot of the non-US regular accounts I follow cut back on tweeting or leave entirely. It's also unclear whether that'll persist over the long term, but for now it's an interesting signal. Many of the US accounts have been temporarily more active because of the recent election.