3 ms·
I wonder how many of the big corps are hiring the same management consultants to work on their rebrands.
by i_am_proteus 4y ago
I wonder how many of the big corps are hiring the same management consultants to work on their rebrands.
- ozim 4y agoIf you are Balenciaga what does it bring to have fancy font? It only might make it less readable, makes hassle for production/printing on different types of things. People want to see brand name and you have already established brand - why would you make it harder to for people to see who you are. I can understand if you are a startup that wants to catch an eye - but established companies not really.
- bombcar 4y agoThe customers of rebranding efforts of established companies are not the company's customers, it's the execs/board of the company.