3 ms·
I am not sure how you scale this business. People are not often in-market, and they don't stay there very long. The ads to reach people in-market are prohibit
by jcampbell1 15y ago
I am not sure how you scale this business. People are not often in-market, and they don't stay there very long. The ads to reach people in-market are prohibitively expensive.
I think I would take the money and blow it on a Super Bowl commercial. I think that is how Lending Tree got off the ground.
- grandalf 15y agoCarwoo is a service that matches customers with dealers. Why should there be any dealership ads? Brand/model ads make sense, but customers on the market for the best deal ought to be able to quickly find which dealer in a convenient radius is willing to offer the best deal. No hassle, no misleading price quotes, no bs. Disclaimer: I bought my last car via carwoo after reading about it here and I will definitely use it again for future car purchases.
- jcampbell1 15y agoI don't doubt it is a good and useful service, but how do they get their name out there? Advertising to people who are searching for new cars is insanely expensive.
- grandalf 15y agoword of mouth. I saved around $1000 and have told tons of people about it.
- jcampbell1 15y agoIf the business plan is "word of mouth" then why raise money? This is a company that has a good product, customers that are willing to recommend it, and plenty of dealers signed up. Now they need scale. "word of mouth" is not a very good plan for new auto sales because not many people are in-market, and they aren't in-market for very long. To put that in a simple way, let's pretend I am your friend, and I want to buy a new car. I will likely complete the transaction before me and you are at the pub, and I tell you that I am shopping for a car, and you tell me about carwoo.