> I think the first thing holding back Windows Phone in the markeplace is the name. "Windows Phone" inherits the baggage of desktop Windows and of Windows Mobil

> I think the first thing holding back Windows Phone in the markeplace is the name. "Windows Phone" inherits the baggage of desktop Windows and of Windows Mobile, neither of which is that positive. I think so too. Calling it "Windows Phone" makes as much sense as calling the XBOX something like "Windows Console" would have (i.e., very little). Using the term "Windows" everywhere is good for the Windows brand. But Windows is already doing fine. Prioritizing the Windows brand over the success of Windows Phone is an odd decision.