I think this article is missing the point that the technology of a solution is different from its intrinsic motivations. PageRank could have been fine if the i

I think this article is missing the point that the technology of a solution is different from its intrinsic motivations. PageRank could have been fine if the intrinsic motivations were to educate, enlighten, and help people. Just because a search technology is wrapped up to look like a personalized AI doesn't mean it is immune to the same intrinsic motivations. Who is to say that Google won't release a 'Personalized Search AI' that is free for the user and it continues to follow the same motivations that their PageRank solution does. I think custom AI's tuned for each person will be the defining technical foundation for the next few decades, but I'm extremely concerned that the fundamental business drivers that compete for sales, view time, and divisiveness will not be resolved. Nothing will stop an authoritarian government, an ad driven company, an entertainment company, or a political research company from giving out 'free' personal AI's. If the history of the Internet has anything to teach us then it is this: The free ones will always be more successful than the paid ones.