There's no shortage of brands of outdoor clothing. If you don't like North Face's high prices (enforced by contract to be only sold at MSRP), you're free to bu

There's no shortage of brands of outdoor clothing. If you don't like North Face's high prices (enforced by contract to be only sold at MSRP), you're free to buy from countless other brands, some high-end, others not. The same is true for Apple: there's dozens of competing phone brands. I don't see why mfgrs shouldn't be allowed to have sales and pricing agreements (contracts) with retailers so that their goods are sold in ways the mfgr approves of.