Imagine FB can report that its ads are driving 60% of sales at a lower ROI than other channels. That’s a great incentive for companies to spend more on FB. Due

Imagine FB can report that its ads are driving 60% of sales at a lower ROI than other channels. That’s a great incentive for companies to spend more on FB. Due to the iOS privacy consent form, FB can’t provide these kinds of reports anymore. There hasn’t been a decent replacement which drives companies to spend money with Facebook. That’s why revenues are down. This is also why VR is such an important investment. If Meta will own the VR platform, other companies such as Google and Apple wont be able to block Meta’s attribution.