In a word, no. I’ve spent a lot of time on SEO over the past couple years, and inbound links still matter a lot to search rankings and traffic. This is clear ev

In a word, no. I’ve spent a lot of time on SEO over the past couple years, and inbound links still matter a lot to search rankings and traffic. This is clear evidence that PageRank still matters. From a more macro perspective, I’ll believe Google is failing when a competitor starts eating their lunch. What I see right now are a bunch of would-be competitors who want to eat their lunch, including this company. The blog post is probably best understood as aspirational rather than descriptive. As a user of search, Google results are frustrating at times, but is that because “pagerank is over?” Or because it’s an incredibly hard problem they’re working on? Google does not have to be objectively perfect to keep succeeding, they just need to be better than other search engines.