I find myself still using Google for searching the web a lot, however, maybe 2% is the classical website search. It’s mostly to find an image, a video, a locat

I find myself still using Google for searching the web a lot, however, maybe 2% is the classical website search. It’s mostly to find an image, a video, a location on maps, etc. I wonder if Google could turn things around by rethinking the search experience. They’re still the fastest first stop on your journey to find something on the web. But the behavior has changed dramatically that a change in their UX alone could really make a big impact. Maybe moreso than just an algorithm change. I once redesigned the search experience of a large global ecommerce company. The UX changes alone grew their revenue quite a substantially and reduced customer complaints.