1- authentication by authority: don't give check marks to people, give check marks to organizations, and they can give to their associated humans (employees/mem

1- authentication by authority: don't give check marks to people, give check marks to organizations, and they can give to their associated humans (employees/members etc), as they fit, and they lose it if they leave the organization. this puts the burden of the verification (and content, by proxy) on the authenticating body, not on the platform. Twitter simply cannot verify all people, but it can verify the much smaller subset of organizations or have further organization verification even. Who is this @ElonMusk guy? I don't know, but the "?" mark next to his name says that his account is verified by @Tesla, which in turn was verified by @Nasdaq, who might provide social media to all listed companies, for a fee. @JoeBiden? He was once Verified by the@USSenate, then @VP, and now the @POTUS. After retirement, it's upto them if they want to continue provide authentication or pretend like @DonaldTrump doesn't exist. Youtube could provide Authentication for youtubers, Newspapers providing authentication for its journalists, etc. What about random ol' me? I am an unaffiliated noob, so I could maybe get authentication from my university as a part of being an Alumni... or maybe I could verify my own damn self for $8 like Elon is trying to sell... but at a lower tier to authority led verification (but higher tier than the plebs, I guess) Twitter could sell verification packages to organization for like $X for #Y associated account verifications or whatever. Similarly, to advertisers, offer packages of verified organizations accounts to advertise against. A bloc of all authors verified by Big 5 Publishing is $X, if you want further granularity, it costs further... and you roll the dice on their comments. Pressure is now on the verifying authority to keep their verified accounts in check, and if an author spews shit, their account remains and comments remain, but drops out of the package after losing verification, so advertiser are not affected. that's my $0.02, haven't thought it all through yet. E&OE.