I helped build the online division for a major consumer product that had market force to force retailers to price at msrp. It was fascinating the extent they we

I helped build the online division for a major consumer product that had market force to force retailers to price at msrp. It was fascinating the extent they went to build the appearance they weren’t being anticompetitive when in reality everyone knew they were and their pricing was uniform across all retailers. They also bought all excess inventory back at cost and destroyed it to ensure no grey market could exist. They even went so far as requiring retailer websites to essentially #include our website components embedded in their framing and branding to ensure total compliance and to ensure competitors products wouldn’t be displayed along side. I think these antics are pervasive in high end products as a way of ensuring their exclusivity and to prevent dilution of their brand. But they were extraordinarily sensitive to the anticompetitiveness of their behavior to the extent we weren’t allowed to even say the words “monopoly” let alone write anything like it down.