It is definitely price-fixing. But vertical price-fixing (which is what occurs when a manufacturer tries to control the price of its product at retail) is not a

It is definitely price-fixing. But vertical price-fixing (which is what occurs when a manufacturer tries to control the price of its product at retail) is not a per se violation of US anti-trust law. ref. https://caselaw.findlaw.com/us-supreme-court/522/3.html https://caselaw.findlaw.com/us-supreme-court/522/3.html