>It is always funny to me to see a claim that Amazon has some type of outsize pricing power in the marketplace, when switching to a different business involves

>It is always funny to me to see a claim that Amazon has some type of outsize pricing power in the marketplace, when switching to a different business involves typing in a different URL. That's the power of habit. You can use Bing to search the web, but you probably don't. It's unconscious brand loyalty. I know the VAST majority of stuff I buy online comes from Amazon. Why? The barrier is low. I know they'll have it and I can most likely get it in two days. Mix in familiarity with the website, it's all over.