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As someone who’s run literally hundreds of A/B tests, many of them on the backs of UX research with users in the field, people have no idea what they want. The
by dado3212 4y ago
As someone who’s run literally hundreds of A/B tests, many of them on the backs of UX research with users in the field, people have no idea what they want. The anecdata is a place to investigate, but never the end of the journey.