The new badge doesn't include any ID verification. It just indicates you are a subscriber to Twitter Blue. The old badge will look different but operate the sam

The new badge doesn't include any ID verification. It just indicates you are a subscriber to Twitter Blue. The old badge will look different but operate the same way as old verification. So, in effect, the new badge is just flair on a more expensive, less featureful version of Twitter Blue. There are an estimated 100,000 current Twitter Blue subscribers and an estimated 400,000 verified accounts. If they all buy the new Twitter Blue for $8/month it will be $48 million in revenue. (And may actually lose Twitter money after app store cut from Google and Apple and with diminished advertising for those users.) It's confusing, poorly implemented, and not likely to impact the bottom line. Even if they kept all the revenue, didn't lose out on add sales, and the program cost nothing to implement and maintain, they would need 11 million subscribers every year just to pay the interest on the loans Musk used to buy Twitter. (11 mil * $96 = 1.06 bil) Probably better to focus on the advertisers.