Facebook making a phone would have had similar problems as VR: what would be the draw of a Facebook phone? If it's an Android phone it's just an Android phone w

Facebook making a phone would have had similar problems as VR: what would be the draw of a Facebook phone? If it's an Android phone it's just an Android phone with Facebook branding. They can't deliver exclusive features to only Facebook Fone owners as their money comes from ads so they need the broadest reach for features. If they rolled their own OS they'd have to spend a lot of effort building and maintaining that platform. If Microsoft and Amazon can't will a third phone platform into existence Facebook definitely can't. Their $10B metaverse spend is a waste but I think it would have been a waste on a phone as well.