I’m pretty sure calm rational thinking wouldn’t have put me into an untenable situation in the first place so I’m going to have to assume not me. Let me take a

I’m pretty sure calm rational thinking wouldn’t have put me into an untenable situation in the first place so I’m going to have to assume not me. Let me take a crack at it. 1) What is twitter? Public square? Publication? Ad platform? Well how do they make money? (If you’re putting down $44B you at least need to know where the money comes from) So, Ad platform. Profitable? No. Crap. Opportunity for eliminating waste? Maybe. $1.5B worth? (Just servicing the acquisition debt costs $1B/yr) No. Pass. 2) ok, but still want. Fine. make a reasonable offer with contingency clauses. Don’t worry if you don’t know how to do that your lawyers do —and will (unless you tell them not to. Don’t do that) 3) shit, you ignored one and two. Ok well at least don’t piss off the advertisers any further by like firing the whole quality and safety team… annnd you did that. 4) ok we can still save this, slow and steady, figure out the lay of the land, lean into the positive, trim the negative. No? Ok then just go off half cocked, fire anyone you lay eyes on, personally moderate all tweets. Good luck to ya.