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"With experienced buyers, consider a softer close because how many times do you think they have heard "this is our best and final offer" and every other type of
by larrys 15y ago
"With experienced buyers, consider a softer close because how many times do you think they have heard "this is our best and final offer" and every other type of hard close before?"
I have yet to find a professionally trained salesman that has called on me that doesn't immediately telegraph that he has read some book, took some course, or is following some technique he learned somewhere. After a while it sounds to any experienced ear phony. In the same way a politician sounds phony.
Sales is all nuance and it's really difficult to master without spending considerable time actually doing it and building knowledge about what works for you in a given situation (which may not work for someone else in the same situation because of delivery of message among many other variables).