I would accumulate shares slowly, not be an asshole, and work to get a seat on the board and communicate with the other big institutional / activist holders who

I would accumulate shares slowly, not be an asshole, and work to get a seat on the board and communicate with the other big institutional / activist holders who control the board seats. I would use my experience and reputation as a technologist and entrepreneur to do deep dives with the CEO, who was the former CTO, to get a feeling for what has been tried, what has been rejected, and what future strategies are being considered. it is possible that twitter isnt really amenable to being a growth company, and this is borne out by the stagnant stock price and the lack of top line revenue growth. in that case I would definitely try to gradually reduce the workforce to support more of a lean mode of operation, and try to entice young, smart programmers and product managers into kind of an incubator to see if anything really new with a wider or different appeal (like TikTok) could be built and rolled out on the cheap. the new ideas that take off are not necessarily different in kind than the existing social apps, they just have something that makes them ergonomic and addictive, and you have to try a lot of things and maybe they will take off. I think instead of trying to add new products into existing apps, it might sometimes be a better idea from a marketing POV to instead roll out or aquire a new idea as a distinct app. See insta vs Facebook. You cant make Facebook cool by just cramming instagram inside of it. This measured approach would allow him to pay maybe half what he did in terms of valuation, and gradually increase his stake from the 10% range to something controlling if and only if the internal governance situation was suited to it, and the business prospects could be ascertained.