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I'd like to highlight this quote from the statement: > and ads signal loss have caused our revenue to be much lower than I’d expected Apple decisions + EU reg

I'd like to highlight this quote from the statement: > and ads signal loss have caused our revenue to be much lower than I’d expected Apple decisions + EU regulations?

yreg 4y ago
I have a stupid question. Perhaps someone can explain. What is the link between Apple introducing new rules to nerf tracking and Meta making less money? I guess less tracking means less relevant ads. Are Meta's customers able to somehow evaluate this and are they now unwilling to spend as much money on advertising with them? Or is it that Meta now has lower click-through rates on iOS? Is there something else?
- srcreigh 4y ago
  Imagine FB can report that its ads are driving 60% of sales at a lower ROI than other channels. That’s a great incentive for companies to spend more on FB. Due to the iOS privacy consent form, FB can’t provide these kinds of reports anymore. There hasn’t been a decent replacement which drives companies to spend money with Facebook. That’s why revenues are down. This is also why VR is such an important investment. If Meta will own the VR platform, other companies such as Google and Apple wont be able to block Meta’s attribution.
- Qub3d 4y ago
  The link is that Ad Tracking Transparency (ATT) happened relatively close to FB's numbers going south, and its a great scapegoat. https://daringfireball.net/2022/08/ft_effects_of_app_tracking_transparency https://daringfireball.net/2022/08/ft_effects_of_app_trackin... > What I think makes ATT a tempting scapegoat is that it creates a great story. Apple enacted a change in the name of privacy and that change has adversely affected both Facebook and small businesses that relied on Facebook. That’s a dramatic, captivating storyline, with two rivals, both corporate behemoths, on opposing sides. (The footnote on this blog is a great explanation as to why FB's adTech was considered so bananas and why its no longer as much.)
- KaiserPro 4y ago
  it means its harder to say that this advert lead to this click on the page. This means the quality of the analytics coming back are much poorer. so its harder to optimise for a market segment.
- fingerlocks 4y ago
  Less attribution. Attribution is more valuable than targeted ads.
  - yreg 4y ago
    What do you mean by attribution?
    - fingerlocks 4y ago
      “Was this ad clicked on a Facebook page or a Google page?” “How many people that clicked the ad made a purchase?” It’s how you determine the cost of advertising and measure its effectiveness.
randomsearch 4y ago
Scapegoating. Replace "signal loss" with "TikTok" and "Most of our products suck" and you're a lot closer to the truth.
- temende 4y ago
  Well, it's all of the above. Lots of factors working against Meta/FB these days.

I'd like to highlight this quote from the statement: > and ads signal loss have caused our revenue to be much lower than I’d expected Apple decisions + EU regulations?

yreg 4y ago

I have a stupid question. Perhaps someone can explain. What is the link between Apple introducing new rules to nerf tracking and Meta making less money? I guess less tracking means less relevant ads. Are Meta's customers able to somehow evaluate this and are they now unwilling to spend as much money on advertising with them? Or is it that Meta now has lower click-through rates on iOS? Is there something else?

srcreigh 4y ago
Imagine FB can report that its ads are driving 60% of sales at a lower ROI than other channels. That’s a great incentive for companies to spend more on FB. Due to the iOS privacy consent form, FB can’t provide these kinds of reports anymore. There hasn’t been a decent replacement which drives companies to spend money with Facebook. That’s why revenues are down. This is also why VR is such an important investment. If Meta will own the VR platform, other companies such as Google and Apple wont be able to block Meta’s attribution.
Qub3d 4y ago
The link is that Ad Tracking Transparency (ATT) happened relatively close to FB's numbers going south, and its a great scapegoat. https://daringfireball.net/2022/08/ft_effects_of_app_tracking_transparency https://daringfireball.net/2022/08/ft_effects_of_app_trackin... > What I think makes ATT a tempting scapegoat is that it creates a great story. Apple enacted a change in the name of privacy and that change has adversely affected both Facebook and small businesses that relied on Facebook. That’s a dramatic, captivating storyline, with two rivals, both corporate behemoths, on opposing sides. (The footnote on this blog is a great explanation as to why FB's adTech was considered so bananas and why its no longer as much.)
KaiserPro 4y ago
it means its harder to say that this advert lead to this click on the page. This means the quality of the analytics coming back are much poorer. so its harder to optimise for a market segment.
fingerlocks 4y ago
Less attribution. Attribution is more valuable than targeted ads.
- yreg 4y ago
  What do you mean by attribution?
  - fingerlocks 4y ago
    “Was this ad clicked on a Facebook page or a Google page?” “How many people that clicked the ad made a purchase?” It’s how you determine the cost of advertising and measure its effectiveness.

randomsearch 4y ago

Scapegoating. Replace "signal loss" with "TikTok" and "Most of our products suck" and you're a lot closer to the truth.

temende 4y ago
Well, it's all of the above. Lots of factors working against Meta/FB these days.