This is not what they are doing, though. As far as I can tell, Apple never does the kind of "Tracking" that is reserved for that popup — namely, using a unique

This is not what they are doing, though. As far as I can tell, Apple never does the kind of "Tracking" that is reserved for that popup — namely, using a unique identifier to track a user across apps & sites not owned by Apple The Tracking popup requests that the user allows an application to send a unique identifier which can be correlated by other apps, advertising networks, social media platforms (eg. like buttons, embeds, etc), in order to correlate a user's identity between different properties on the web in order to personalise advertising. AFAIK Apple does not participate in this form of tracking Apple does ask users if they want to opt-in to analytics (for Apple) and separately for third-party developers. This refers to allowing an application to submit analytics data purely for that application or for the operating system and not in a way which tracks the user between apps owned by different companies In this case Apple is violating their own opt-in analytics policy with regards to the App Store application. It appears to be collecting analytics data even when a user has opted out of submitting analytics