Personally, I think its brilliant. Even though it was a bit of a hassle, I still signed up and gave them my information because I was enticed by the promotion.

Personally, I think its brilliant. Even though it was a bit of a hassle, I still signed up and gave them my information because I was enticed by the promotion. Now they have my information and I am more likely to buy from OReilly because I already have an account setup with them.