I'm guessing that part of is that they have a very tight relationship with insurance. Insurance covers Luxottica much more than the budget brands, so for me per

I'm guessing that part of is that they have a very tight relationship with insurance. Insurance covers Luxottica much more than the budget brands, so for me personally, it's actually a similar price if I choose a frame that's on sale. I tried a pair of Zennis, but they honestly felt super low-quality compared to my other glasses, even though I got all the upgrades.