People feel invested in the purchase when someone like Louis CK comes out and speaks directly to his fans. We all get to know what the deal is, and how it works

People feel invested in the purchase when someone like Louis CK comes out and speaks directly to his fans. We all get to know what the deal is, and how it works. It's the same feeling you get when you support a Kickstarter project, even if (to be cynical) many Kickstarter projects are just a way to sell units directly from producer to consumer.