Using Louis C.K. as a guiding light for the rest of us is a little like hearing that indie game developers can make big bank, because Notch did. Louis C.K. is t

Using Louis C.K. as a guiding light for the rest of us is a little like hearing that indie game developers can make big bank, because Notch did. Louis C.K. is the biggest comedian now, and is generally popular with appearances on all the late-night talk shows, NPR, reddit, etc. We have no idea about what parameters had the biggest influence. Novelty value is probably one of those parameters as well. We don't know how much Louis would have made, had he published the normal way, but we do know that the customers benefited by it. We need more people to do this to draw any significant conclusions from it. It is a great story that someone as popular as LCK chose to do this partly as a service to his fans, but I don't know how much there is to be learnt from the perspective of self-publishing right now.