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No, they are different because of how the UI works (also different on TikTok). On facebook, you have to "enter into" a comment thread. Doing so makes it harder
by mgraczyk 4y ago
No, they are different because of how the UI works (also different on TikTok).
On facebook, you have to "enter into" a comment thread. Doing so makes it harder to scroll and causes you to consume less content. On Instagram this actually loads a new page and you can't scroll any more.
"Entering into" a comment section is bad for scrolling, it decreases ads consumption in the short term (per session) and the medium term (time scales of weeks or months). It increases ads consumption in the long term (years) very indirectly, because people enjoy the product more.
Even though it decreases "scrolling", Facebook attempts to cause people to "enter into" the comment section. This isn't an "achtually point, it's a real difference in how laymen would want to regulate companies like FB.
Now there are other problems with what I described, for example people might "enter into" comments to engage in political arguments or become polarized, but that's a different topic that Facebook also spends a lot of money attempting to solve.
- edgyquant 4y agoThis is not an important aspect of the discussion at all dude. The layman uses “scrolling” the way tech marketers use engagement and everyone knows this. No one cares about this attempt to strawman the actual problem here by yet again assuring they masses they’re too dumb to understand. This is why these tech firms will be heavily regulated to death. They still don’t get that these minor nuances are things only they care about thus it’s passed time to let them figure this out on their own. They’ve talked passed the average citizen for long enough.
- mgraczyk 4y agoNo, I disagree. "Scrolling" means something like, "spending time on the app". Facebook accepts less time spent on the app in the long term for more posting.