You might be overfixating on “keep scrolling”. So the goal was/is to get people to engage more. So? Is the goal to keep people engaged for ad’s sake or not? Or

You might be overfixating on “keep scrolling”. So the goal was/is to get people to engage more. So? Is the goal to keep people engaged for ad’s sake or not? Or is it to foster community and togetherness. The thesis is about engagement with ads. Not whether you scroll or not.