Why can't there be a social media site that lives in locally optimal minima? One where there is enough ad revenue to cover costs but not so much that it leads t

Why can't there be a social media site that lives in locally optimal minima? One where there is enough ad revenue to cover costs but not so much that it leads to bloat. One where instead of trying to compete with the likes of TikTok and YouTube by maximizing time spent on the site, the goal is "can catch up with friends in X amount of time".