I think the author of this piece fundamentally misunderstands what business Twitter is in. It’s not a tech company, it is a publisher. The technology is necessa

I think the author of this piece fundamentally misunderstands what business Twitter is in. It’s not a tech company, it is a publisher. The technology is necessary and profitable only in so far as it enables Twitter to grow a valuable audience. And to be more specific, an audience that is valuable to certain advertisers. Chris Sacco nailed this in the comments he tweeted recently. There are businesses where engineering can “get it right,” like cars and rockets, but Twitter is not one of those businesses. It’s not clear to me why cutting back to only engineers would be a good strategy at Twitter. Twitter doesn’t make widgets for people to buy, it makes culture. Rejecting cultural topics in favor of lines of code seems like an internally-driven decision, not one that reflects a deep understanding of the customer.