This is showing extreme business ignorance, I am not sure about Tesco, or UK grocers, but in the US the average margin is around 3%, this is one of if not the

This is showing extreme business ignorance, I am not sure about Tesco, or UK grocers, but in the US the average margin is around 3%, this is one of if not the lowest margin industries. Keeping that margin at 3%, even if raw profits increase is a responsible business model, margin that low can put businesses in terrible places when recessions hit. To believe grocers to stick to a raw profit number, and not look at margin at all is ridiculous and irresponsible to not only the shareholders of the company but the employee's and customers as well Your advice is what leads to store closings and food deserts