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September's cover of Fortune was quite the jinx https://content.fortune.com/wp-content/uploads/2022/07/COV.W.0922.jpg?w=1440&q=75 https://content.fortune.com/w

• anonu 4y ago
  I think SBF realized marketing is everything. Being the face of crypto, sponsoring sports stadiums, being on the cover of a widely distributed magazine, all part of the same playbook.
  • skippyboxedhero 4y ago
    The Superbowl ad curse.
    • rhaway84773 4y ago
      Lots of crypto cokpanies that did not advertise in the Super Bowl or whose founders were not profiled by Forbes or Fortune have also collapsed.
  • actionablefiber 4y ago
    But it turns out that wasn't true. It turns out "being able to cover customer withdrawals" is everything.
• no_butterscotch 4y ago
  Looks like it was the "Or crash and burn" from the cover. Bad move on his part. I was wondering why he was throwing rescue tubes to silly projects. It seemed like he had too much money.
• sytelus 4y ago
  In general, when I see someone on the cover of Fortune, I expect their business's half-life to be about a year. This has been very consistent because of the process of getting on the cover of Fortune and kind of people who push to get on it