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Focus on the Job, Not the Customer. A different way to look at your app

• lessallan 15y ago
  Those guys are the smartest people I know.
• hopeless 15y ago
  I don't much care for "personas" but I did enjoy filling in the blanks of the template at the end. And as subtle as it seems, I think there's a difference between "why do people use your product?" and "why do people hire your product?". "Hiring" seems to imply selection from multiple candidates, payment for (and an ongoing involvement with) the product etc.
  • destraynor 15y ago
    Cheers Jamie
• gdw2 15y ago
  Very similar to (and perhaps taken from) the book "The Innovator's Solution": http://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1578518520 http://www.amazon.com/Innovators-Solution-Creating-Sustainin...
  • destraynor 15y ago
    The video I linked up and the author I referenced twice in the post is Clay Christenson, author of that book. I certainly didn't "take" it, I made the inspiration very clear.
• bomatson 15y ago
  Thanks for this perspective. I would have loved to see this earlier, it could have saved me a lot of wheel-spinning with personas (which are valuable in limited cases)
• jasonrr 15y ago
  There is a name for this approach to design. It's called Activity-Centered Design , and Don Norman has written a bunch about it here: http://jnd.org/dn.mss/human-centered_design_considered_harmful.html http://jnd.org/dn.mss/human-centered_design_considered_harmf... and here: http://www.jnd.org/dn.mss/hcd_harmful_a_clari.html http://www.jnd.org/dn.mss/hcd_harmful_a_clari.html Highly recommended reading. I feel like it's a good sign that the community keeps re-inventing this. It means that it has some real legs. Another great example of our best practices slowly strangling good process.