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Could you please expand on "without selling your name"? You mean sell a service that isn't tied to you delivering it personally?
by swombat 15y ago
Could you please expand on "without selling your name"? You mean sell a service that isn't tied to you delivering it personally?
- ebaysucks 15y agoInstead of selling "John Smith, Incorporation Lawyer at $100/hour" you make it "Incorporation Package, $495". In other words, moving from selling YOUR time (service) to selling a solution (productized service).