The thing that the other manufacturers seem to struggle with is that you can't phone in major aspects of your product and expect it to be "apple tier". You have

The thing that the other manufacturers seem to struggle with is that you can't phone in major aspects of your product and expect it to be "apple tier". You have to own it end to end, and sometimes even go so far as to fund new manufacturing techniques and machinery to make your product in its fullest form a reality. This is a bitter pill to swallow in an industry that's thrived on loosely tying together off-the-shelf components and contracting out the rest to the lowest bidders to produce products that often barely make it past the line of "somewhat acceptable", because the "apple way" is hard, expensive, and risky.