People don't like Apple, Google, etc. because they have cool, meaningful logos. I don't even know if the apple has a significant meaning beyond a fruit, and if

People don't like Apple, Google, etc. because they have cool, meaningful logos. I don't even know if the apple has a significant meaning beyond a fruit, and if it did it wouldn't make me want Apple products more than I do now. This reminds me of when Pepsi paid several million dollars for a new logo, and this 27 page marketing doc leaked explaining how their new logo takes into account everything from the Mona Lisa to gravitational fields: http://code.google.com/p/daxp/downloads/detail?name=pepsi%20gravitational%20field.pdf http://code.google.com/p/daxp/downloads/detail?name=pepsi%20... I wonder if the Pepsi execs are still looking at this doc and wondering why they are second to Coke and Diet Coke?