You do realize that the revenue that a comedian/Musician take home from a major label contract averages somewhere between 4-9% of total right? If Louis CK woul

You do realize that the revenue that a comedian/Musician take home from a major label contract averages somewhere between 4-9% of total right? If Louis CK would have really just sold the rights to comedy central, HBO etc. He could have 'pocketed' an after tax revenue of maybe $100k, with little post-air revenue. When everything is said and done I am willing to bet my beard that this 'experiment' will net him at least $2 million more then a traditional contract. Of course the 'pet project factor' and his timing played in, but seriously; He was NOT first! Radiohead, Nine Inch Nails, Smashing etc. have been doing this for years and continue to acknowledge the viability of the self publish model over traditional labels. TLDR; This is not a fad, this is not a 'one off thing'. If you make something worth paying for, people will pay for it.