That's exactly how the software on Apple TV and Chromecast devices are distributed. You already don't "own" the only software that can run on the devices, you'r

That's exactly how the software on Apple TV and Chromecast devices are distributed. You already don't "own" the only software that can run on the devices, you're just granted a lease/license to use it in perpetuity. It's only a technicality that you "own" these devices.