You are giving Apple way too much credit. All it shows is that the team responsible for driving increases to service revenue has been gaining influence relative

You are giving Apple way too much credit. All it shows is that the team responsible for driving increases to service revenue has been gaining influence relative to the more user-centric teams. These moves are also very dangerously raising their antitrust profile which seems massively short-sighted. Companies this large behave much more like some sort of octopus / slime mold hybrid than a primate and giving them credit as if all the moves are well thought out top down plans is rarely correct.