> Apple has to answer to the shareholders and board of directors first, and Tim Cook can only stay CEO as long as he's acting in their interests. And it is his

> Apple has to answer to the shareholders and board of directors first, and Tim Cook can only stay CEO as long as he's acting in their interests. And it is his job to explain to them that plastering ads all over the UI is going to destroy the entire privacy-conscious image that Apple has built up over the past decade, specially the past five or so years. You can't just say "There was no alternative but to show ads", it's a reductio ad (lol) absurdum by which you can excuse any bad decisions that a CEO makes by saying "Well, the board made them do it".