Yeah - I didn't want to invoke the Ghost of Steve but ... why stop with your storefront? Why not start slapping Candy Crush Saga stickers on the front of iPhone

Yeah - I didn't want to invoke the Ghost of Steve but ... why stop with your storefront? Why not start slapping Candy Crush Saga stickers on the front of iPhones? But unlike other products, this advertising will provide zero value to Apple customers. We already pay full price for our gear. We pay for Apple One. Unlike most other companies where advertising offsets the sticker price of things, advertising at Apple does not benefit us in any way. For me, being free of advertising is a key benefit of participating in the Apple ecosystem, and one that I assign a significant financial value to. I absolutely hate it.