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In a free market, soaring demand would see the price go up, entrepreneurs would enter the market increasing supply or providing substitutes, reducing prices.

• Kaibeezy 4y ago
  Unfortunately, the cheapest solution has been to increase supply by burning down rainforests. Alternatives welcome.
• kar5pt 4y ago
  We're talking about living things that feel pain and have drastic impact on the environment, not numbers on a chart.