I worked in an agency. The way pretty much all creative process in any large company works is that the stakeholder (such as a brand manager) signs off on a broa

I worked in an agency. The way pretty much all creative process in any large company works is that the stakeholder (such as a brand manager) signs off on a broad vision for a creative campaign. The agency then uses its creative talent to create the actual collateral. Most of the times, the stakeholder will only be asked to look at (or want to look at) major campaign collateral (such as a superbowl ad). All the stuff that AI is automating currently is too mundane and cheap to involve a decision maker. No brand manager is spending time signing off on 1 of 12 product images out of 2000 SKUs on their site. My point is: the business use case for AI generated art is really overblown. Small businesses definitely interact with creative tools directly, and it will be of great help to them. But in any business of any significant size, the creative process is offloaded to the “creative types” and the only input decision makers will have is to tell them what something should look like. At no point will they actually sit down and try to use creative tools to create stuff.