Well, the truth is we rarely come up with original ideas. In the end what you want to do is realize your vision, because after all, that's what makes your prod

Well, the truth is we rarely come up with original ideas. In the end what you want to do is realize your vision, because after all, that's what makes your product unique. You simply have to come up with better marketing tactics than the other guy. Sometimes consumer curiousity is enough to get your foot in the door. If it really looks that bad, you could always look for a niche in the market :), be it location, specifics or users - remember consumers are more important than the competition.