There is no such thing as 'good advertising', least of all on a mobile platform that has to fit the maximum possible ads into a small phone screen viewport. As

There is no such thing as 'good advertising', least of all on a mobile platform that has to fit the maximum possible ads into a small phone screen viewport. As a child, I remember very creative ads for Smirnoff vodka; those would not be possible today because marketing budgets simply see more ROI in targeted advertising, which tends to be bland text search ads or ugly display ads like this. The days of Mad Men style aspirational, full-page, high production quality ads are gone, thanks to Real Time Bidding ad networks that made Google and Facebook their fortune. We've been living in the RTB world for close to 20 years.