And formalizing it in this case would be user flairs. This way the flair can change, but the name stays. Though Twitter will only bother adding flairs if enough

And formalizing it in this case would be user flairs. This way the flair can change, but the name stays. Though Twitter will only bother adding flairs if enough people complain that they can't tack on promotions to their names, and I'm not seeing that yet