3 ms·

I think in general we can say "BAD advertising is not wanted". Good advertising (like, for example, catalogues from the companies you love and buy from) is, in

• bombcar 4y ago
  It's probably not at all the "industry" terms, but I would divide "push advertising" (TV, radio, web ads, blah blah blah) from "pull advertising" (going to the company website, asking for the catalog, etc). What is sad is how "push advertising" can become something actually desired - once you buy into a luxury brand, for example, you WANT advertising that reinforces just how good and sexy you are for having bought product.
• nehal3m 4y ago
  Found the advertiser.
• CobrastanJorji 4y ago
  Companies intensely track the percentage of catalogs mailed out that result in an order. They call this number the "order rate," and it's a very important stat for catalogs. You know what's generally seen as a very good order rate? Two percent. Even within that genre, actually deriving any enjoyment or finding a useful product is the exception rather than the rule, and in a time when anyone who wants to see what that company has to offer can check the website, they're effectively useless now. There are a very small number of catalogs that people are excited to get because the contents are neat. The Sears Holiday Wishbook. Hobbyist magazines. Insane ads for 3D glasses and plans to convert a vacuum cleaner into a hovercraft in Boy Scout magazines. But these are needles in a haystack of recycled paper.