> But to say he hasn't done any publicity to this point is stretching the truth - he's promoted it all over his Twitter, gone on Reddit, did an interview on NPR

> But to say he hasn't done any publicity to this point is stretching the truth - he's promoted it all over his Twitter, gone on Reddit, did an interview on NPR, etc. This is all stuff that he was able to do from the comfort of his own home. An HBO/Comedy Central/other contract would also stipulate that he make the rounds of Conan O'Brien, Jay Leno, David Letterman, and numerous radio shows to promote the material. Those kinds of appearances are critical for expanding your fan base, since they give an essentially captive audience a chance to be exposed to a performer's material. Just look at his viral "Everything's Amazing and Nobody's Happy" routine that helped get a lot of his current fan base. The point is, he hasn't even begun to do the type of promotion that he typically would be contractually obligated to do, yet he's already closing in on the amount he usually expects to make. This looks like a wildly successful experiment.