I think that kind of thing is often also done with a twist: the artist whose content is put online for free (or very cheap) does not get a dime. After all, no m

I think that kind of thing is often also done with a twist: the artist whose content is put online for free (or very cheap) does not get a dime. After all, no money is made from selling his stuff. Meanwhile the company profits nicely in the way you describe, selling other stuff. Not saying it worked that way for you, just that it is an old technique...